Online Master’s in Retail, Hospitality, and Tourism Management (MS)
Retail, Hospitality, and Tourism Management
College of Education, Health, and Human Sciences
Program Overview
The online master’s in Retail, Hospitality, and Tourism Management (RHTM) is designed for industry professionals seeking to enhance their careers. This fully asynchronous program provides the flexibility to engage with coursework at your convenience, allowing you to manage both your professional and personal obligations while furthering your education.
In under two years, you can earn a master’s degree that will equip you with critical skills in data-driven analysis, strategic planning, and advanced problem-solving across the retail, hospitality, and tourism sectors. Enhance your career opportunities and increase your earning potential—all without the need to relocate.
Credit Hours
30
Up to 6 credit hours may be awarded to students with over 5 years of managerial experience.
Cost Per Credit Hour*
In-State $744
Out-of-State $819
Modality
Asynchronous
Admission Terms
Fall
Program is pending final approval by THEC and SACSCOC.
*Cost per credit hour is an estimate based on maintenance and university fees. Some programs may have additional course fees. Please contact your department for additional information on any related fees, and visit Tuition and Fees in Detail at One Stop.
Take Your Career to New Heights
Ready to take your career to the next level or explore new opportunities with a master’s degree? Our program provides advanced skills in evidence-based decision-making, problem-solving, and strategic thinking. Gain the expertise and confidence to advance in your field or open new doors in consulting or higher education. By elevating your education, you position yourself for greater professional success and long-term career growth.
Featured Courses
You will develop expertise in conceptual thinking and practical application, preparing for careers in retail, hospitality, and tourism. Our curriculum includes the following courses, along with many more designed to equip you with industry-relevant knowledge and skills.
RHTM 515: The Changing Landscape in Retail, Hospitality, and Tourism
This course explores contemporary issues and emerging trends in retail, hospitality, and tourism management. Students will assess industry trends by identifying key shifts, exploring market conditions, analyzing competitors, examining consumer behavior, and tracking regulatory and legal developments. Emphasis will be placed on the adoption of new technologies and sustainable consumer behaviors. Through discussions, case studies, and a trend report project, students will learn to develop well-informed recommendations that foster innovation and enhance competitiveness.
RHTM 504: Qualitative Market Research
This course explores both the theoretical foundations of qualitative inquiry and the primary methods for data collection and analysis. Students will be provided with a comprehensive set of qualitative tools used in market research and social inquiry. Students will engage in hands-on experiential assignments including conducting in-depth interviews, focus-groups, observations, and visual/document/material artifact collections. Preliminary analytical practices such as coding and thematic analysis will also be covered.
RHTM 525: Customer Experience Management
This course aims to provide students with a comprehensive understanding of the principles, strategies, and technologies involved in creating exceptional consumer experiences across various stages of the customer journey. Students will develop the skills and knowledge necessary to design, implement, and manage customer-centric strategies that drive business success and foster lasting customer relationships through theoretical insights, practical assignments, and real-world case studies.
RHTM 541: Brand Communication
This course guides students to explore the emotional aspect of brands, focusing on humanization, empathy, and authenticity, while uncovering the power of storytelling and sensory communication. Students will explore topics such as empowerment, nostalgia, and cultural diversity to learn how to connect with diverse audiences. The course also covers influencer marketing, brand activism, and ethical considerations, providing students with the skills to create strong, ethical, and resilient brand messages in today’s competitive market.
