Online Master of Science in Retail, Hospitality, and Tourism Management (MS RHTM)
Retail, Hospitality, and Tourism Management
Program Overview
The Master of Science in Retail, Hospitality, and Tourism Management (RHTM) is a 100% online, asynchronous program designed for industry professionals ready to elevate their careers. With flexible coursework, you can balance your education with your professional and personal commitments.
Earn your master’s degree in under two years and master skills in data analysis, strategic planning, and problem-solving for retail, hospitality, and tourism. This program empowers you to enhance your career opportunities and earning potential—all without relocating.
Accelerate Your Degree with Work Experience
If you have over a year of full-time managerial experience in retail, hospitality, or tourism, you may qualify for credit awards:
- 1–2 years of experience: Earn 3 credits.
- 3+ years of experience: Earn 6 credits.
This unique benefit helps you complete your degree faster.
Why Choose the RHTM Online Master’s Program?
The MS RHTM program bridges the gap between frontline experience and executive strategy. Here’s what sets us apart:
- Advanced Skills: Master data-driven decision-making, problem-solving, and effective communication.
- Elite Network: Join the prestigious “Big Orange” network to shape the future of the marketplace.
- Career Opportunities: Open doors to leadership roles, consulting, and higher education.
Through a rigorous, case-based learning model, you’ll tackle real-world industry challenges and transform theoretical knowledge into actionable expertise.
Admission Requirements
- Bachelor’s degree from a regionally accredited institution (or foreign equivalent)
- Undergraduate degree in retail, hospitality, tourism, or event management-related areas from a regionally accredited institution (CHEA-recognized) or has worked in retail, hospitality, tourism, or event management-related industries.
- 2.7+ cumulative GPA from undergraduate (or a 3.0+ GPA in their senior year)
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Featured Courses
Our curriculum includes industry-relevant courses designed to equip you with the analytical depth and practical skills needed to excel in today’s global market. Highlights include:
This course introduces ways to gather and interpret people’s experiences in different market contexts. Students will develop skills in engaging with people through qualitative interviews, focus groups, and archival records. In addition, students will also learn how to translate these encounters into meaningful insights to inform organizational and strategic decisions.
This course explores contemporary issues and emerging retail, hospitality, and tourism management trends. Students will assess industry trends by identifying key shifts, researching market conditions, analyzing competitors, examining consumer behavior, and tracking regulatory and legal developments. Emphasis will be placed on adopting new technologies and sustainable consumer behaviors. Through discussions, case studies, and a trend report project, students will learn to develop well-informed recommendations that foster innovation and enhance competitiveness.
This course examines core concepts and methodologies in consumer market research, with a strong emphasis on their application in retail, hospitality, and tourism. Through analysis of real-world business scenarios, students develop analytical skills to generate, interpret, and communicate actionable insights that support strategic decision-making.
This course aims to provide students with a comprehensive understanding of the principles, strategies, and technologies involved in creating exceptional consumer experiences across various customer journey stages. Through theoretical insights, practical assignments, and real-world case studies, students will develop the skills and knowledge necessary to design, implement, and manage customer-centric strategies that drive business success and foster lasting customer relationships.
